Elder-Well and its system gives franchise owner-operators the ability to invest and grow on their own terms in the expanding senior care market
FRAMINGHAM, MASS. — NOVEMBER 2019 — The senior care market, growing at a rate of more than 6 percent annually, is a $400 billion industry. And it keeps on growing. People have flocked to the space to open assisted living facilities, develop home care concepts and offer skilled nursing.
But, there’s an untapped need in that market and an emerging brand, Elder-Well Franchising System, is offering savvy and aspiring entrepreneurs the opportunity to be in business for themselves in the senior care space — on their own terms.
Elder-Well is unveiling the first-to-market social-supportive adult day program that’s time-tested and ripe for franchise expansion.
The husband-wife team behind the concept has spent more than 20 years helping make the lives of seniors better. They have owned and operated successful home care agencies, a Certified Aging-in-Place Specialist (CAPS) construction company and, most recently, developed a social-supportive adult day program for seniors to be in community, reap the cognitive benefits of social interaction and enjoy their Golden Years.
“Elder-Well provides a much-needed service for aging adults that don’t demand a high level of physical care, but would benefit greatly from a social-supportive day program,” said President and CEO of Elder-Well Kara Harvey. “Many of our loved ones need extra support during the day, and that’s where Elder-Well shines. Becoming an Elder-Well franchisee offers you the opportunity to become your own boss in a rapidly growing industry. By joining our franchise family, you’ll help both caregivers and the people they support.”
Elder-Well fills a much-needed area within the growing senior care landscape. It offers an alternative to private duty home care and gets seniors into a highly structured daily program designed to meet the cognitive, social and physical care needs of aging adults who require assistance outside of their homes.
Harvey, an experienced elder care professional and certified dementia specialist, developed a comprehensive plan to franchise an innovative adult day program nationally under the brand Elder-Well Social-Supportive Adult Day Program. She produced a proprietary day program format, and developed and coordinated intellectual property and filings for this first-to-market franchise opportunity.
Families who have used this program rave about it. Take, for example, this review: “What can I say! My mother has found her people!!! She is dressed, smiling and ready to go each morning when I arrive to pick her up and come to the program. Of course, all we hear about is how great the sing-a-longs were (obviously her favorite) but we know all that goes on there is wonderful.”
Elder-Well’s leadership team includes franchise industry professional Kathleen Kuhn, who serves as a franchise advisor and provides marketing support to the brand. Kuhn brings over 30 years of franchise leadership and experience creating successful business owners. During her career, she has helped more than 500 business owners achieve financial independence through franchise ownership.
Elder-Well’s franchise model is highly scalable and can be operated as a home-based day program. Franchisees looking to establish a larger program can also choose to lease space to house a Elder-Well day center in their community. The initial franchise fee is $42,500, but the system is offering it for $37,000 for the first five owner-operators. Military veterans receive a 10 percent discount off the initial franchise fee, while individuals or businesses who run a social model and convert to the proprietary Elder-Well program pay only a $25,000 franchise fee.
The franchise model is ideal for people who have senior care and management experience, or anyone else who is passionate about the opportunity to run a business that helps seniors and is primed for sustainable growth. Elder-Well is specifically targeting communities across Massachusetts and Florida where they have support offices and on-site teams ready to help franchisees grow, but franchises are available immediately in all non-registration franchise states.
About Elder-Well Franchising System
The Elder-Well Franchising System, with offices in Framingham, Massachusetts, and Clearwater, Florida, is a social-supportive adult day program and first-to-market franchise opportunity for people looking to help seniors in a fast-growing segment.
Backed by a leadership team with decades of experience in senior care and franchising, Elder-Well provides all the training and ongoing support franchise owners will need to be successful on their entrepreneurial journey. The franchise structure make this a unique home-based business opportunity, which keeps startup costs and expenses low.
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